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WPP's takeover of Grey Global Group has hit a snag after a demand by the European Commission for more information about the deal.
Brussels regulators want extra details on how the acquisition will affect competition in key markets.
The move could delay completion of the deal, which is scheduled for January. The Commission has the power to impose conditions on the deal, including the sale of assets, and could even reject the arrangement if it concluded that insurmountable anti-trust issues were involved.
Campaign revealed earlier this month that the European Commission had launched an investigation into the pounds 700 million sale.