Chic Magnet.

Gaming isn't geeky, dammit!" shouts Jason Jones, smashing his fist on the glass counter. Those four words are his mantra--they have been for years--infuriating him so much that he decided to shrink the stereotype, opening Acme Game Store (www.acmegamestore.com) in Hollywood, CA, this past summer. But rather than clutter the shop with dust-encrusted bargain bins, kiosks of war-torn strategy guides, and shelves that are more crammed than granny's panty drawer, Jones--formerly a head visual director at Armani--went chic.

"I wanted to give gamers a place where they could hang out, stretch their fingers, meet others like them--and not be bumping into each other while doing …