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Royal Mail Parcelforce has launched a |pounds~2 million national television campaign for Datapost, the overnight express-delivery service, through J. Walter Thompson.
A 50-second commercial is running in seven ITV regions in a bid to reposition Datapost in the UK market, reminding users that it guarantees next-morning delivery.
The campaign marks Datapost's first TV appearance since 1989. In the ad, directed by …