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<a href="http://www.accessmylibrary.com/article-1G1-12503833/datapost-makes-tv-comeback.html" title="Facts and information about Datapost makes TV comeback in 2 million pounds sterling JWT launch. (Royal Mail Parcels launches national television campaign for Datapost through J. Walter Thompson Co.)">Datapost makes TV comeback in 2 million pounds sterling JWT launch. (Royal Mail Parcels launches national television campaign for Datapost through J. Walter Thompson Co.)</a>
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Datapost makes TV comeback in 2 million pounds sterling JWT launch. (Royal Mail Parcels launches national television campaign for Datapost through J. Walter Thompson Co.)
Royal Mail Parcelforce has launched a |pounds~2 million national television campaign for Datapost, the overnight express-delivery service, through J. Walter Thompson.
A 50-second commercial is running in seven ITV regions in a bid to reposition Datapost in the UK market, reminding users that it guarantees next-morning delivery.
The campaign marks Datapost's first TV appearance since 1989. In the ad, directed by …
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Magazine article from: Campaign
May 1, 1992
700+ words
