Media Headliner: Tenacious Taylor plots strategic format switch.

Guardian Newspapers' new commercial director tells Ian Darby why a long-term approach to downsizing will pay off.

Working on the commercial team at Guardian Newspapers Limited seems a bit like turning out for the amateur knockaround cricket team the Bunbury's - have a bit of fun without really having to worry about the revenue generated.

It's tempting to take this view because of GNL's ownership structure.

It is run by the Scott Trust, which uses other parts of its business to fund the loss-making newspaper division. This allows it, in the words of the late former Scott Trust chairman and Guardian columnist Hugo Young, to be 'profit-seeking, without in every year having to be profit-making'.

A nice position to be in, you might think, and one that should lead to a lovely, cosy, philan-thropic environment. Yet this …