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Body Shop bolsters pr. (appoints new communications general manager)
Avowed anti-marketer The Body Shop has ended a six-month hunt for a communications general manager.
Robert Triefus, one-time marketing controller of the Observer and previously joint managing director of his own P R firm Timms Triefus Maddick, settled into his chair at The Body Shop's Littlehampton HQ on Monday. His post is new, an attempt to co-ordinate its 15-strong communications department and keep store staff up-to-date with internal news.
Body Shop founder Anita Roddick steadfastly dismisses advertising as hype - but has successfully exploited PR as a replacement form of marketing. "As a company that doesn't advertise, our frontline is our shop staff," …
