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Vodafone unveils global 3G assault.(Brief Article)

Campaign

| November 12, 2004 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Vodafone launched a new challenge to its rivals Orange and Hutchison this week, unveiling its 3G service which offers consumers the first chance to view made-for-mobile drama on their phones.

Backed by a large-scale advertising campaign created by J. Walter Thompson, Vodafone 3G goes live in 13 countries with specially developed 'mobisodes' from 20th Century Fox, containing one-minute clips from the hit series 24 starring Kiefer …

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