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Vodafone launched a new challenge to its rivals Orange and Hutchison this week, unveiling its 3G service which offers consumers the first chance to view made-for-mobile drama on their phones.
Backed by a large-scale advertising campaign created by J. Walter Thompson, Vodafone 3G goes live in 13 countries with specially developed 'mobisodes' from 20th Century Fox, containing one-minute clips from the hit series 24 starring Kiefer …