AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

You Are the Wind Beneath My Mustang; Former Wings West entrepreneurs soar from compacts to muscle cars.

AutoWeek

| November 08, 2004 | Vaughn, Mark | COPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: MARK VAUGHN

** Ernie Bunnell and Billy Longfellow took the craft of making extraneous wings and curb-scraping air dams to a high art. They popularized cosmetic aerodynamics so completely, it's near impossible to drive more than three blocks in Southern California without seeing a Honda Civic, Acura Integra or Mitsubishi Eclipse with a svelte, stylish, wind-sucking canard bolted on. They connected, perhaps better than anyone else ever had, with what the young male sport compact car owner most loved to spend his paychecks on-style.

Bunnell and Longfellow founded Wings West in 1993, their design and business acumen combining to cloak a nation of sport compact cars in righteous wind resistance. Five years ago, in the sort of high-business maneuver most of us can't grasp, an aggressive outside firm bought the company, then hired Bunnell and Longfellow to keep doing what they were doing anyway, which they did for five more years while the ailerons kept spitting out the back door of the factory.

This year they broke away from the company they founded and launched their own enterprises, the first results of which are these two cars. It was a leap not only of business, but of artistic media as well, from the safety of the sport compact market they knew so well to the new challenges of adorning big domestic muscle cars like the new Ford Mustangs you see here.

"At Wings West we had the sport compact aftermarket covered,'' said Bunnell. "We had a kit for literally every compact import you could imagine. It kind of peaked in 2000. So when the Mustang opportunity came up it was a clean slate to work with, a brand-new body style with a retro look.'' They got a body-in-white and a pair of early Mustangs off the assembly line from which to work.

...

Related articles from newspapers, magazines, journals, and more
Sport compact accessories shifting down.(Mobile Electronics)
Magazine article from: TWICE Gilroy, Amy August 9, 2004 700+ words
...accommodate it, sales of sport compact accessories are nor...and chairman of the Sport Compact Committee at the Specialty...national sales manager for Wings West, Newport Beach, Calif...figures show that the sport compact accessories market...
Media Alert: Sport Compact Only's Alternative to Illegal Street Racing Gains...
Press release article from: Business Wire May 21, 2004 700+ words
Feature Editors PHOENIX--(BUSINESS WIRE)--May 21, 2004 Sport Compact Only EVENT: Sport Compact Only Nights Event ORGANIZER: Sport Compact Only, a division of MotorWeb Inc. DATE/TIME: Saturday, May 22, 7 p.m...
British Aerospace, Wings West Airlines announce agreement.
Press release article from: PR Newswire May 20, 1988 700+ words
...BUSINESS DESK: BRITISH AEROSPACE, WINGS WEST AIRLINES ANNOUNCE AGREEMENT WASHINGTON, May 20 /PRNewswire/ -- Wings West Airlines Inc. (NASDAQ: WING...definitive agreement satisfactory to Wings West, British Aerospace and AMR Corp...
AMR Corporation and Wings West Airlines Inc. sign merger agreement.
Press release article from: PR Newswire April 18, 1988 700+ words
AMR CORPORATION AND WINGS WEST AIRLINES, INC. SIGN MERGER AGREEMENT...AMR Corporation (NYSE: AMR) and Wings West Airlines, Inc., (NASDAQ: WING...signed a merger agreement under which Wings West will be acquired by an AMR subsidiary...
Sport Compact Tuning Goes Mainstream, Drives Demand for Underhood Components,...
Press release article from: PR Newswire October 22, 2002 700+ words
...and enthusiast participation in sport compact tuning is exerting a positive spillover effect on the sport compact tuning underhood component segment...frost.com/ ), North American Sport Compact Underhood Components Aftermarket...
Sport Compact Only Announces Industry's Best Pricing and Customer Service...
Press release article from: Business Wire August 8, 2005 700+ words
PHOENIX -- Sport Compact Only (SCO), a Phoenix-based...aftermarket performance products for sport compact vehicles, today announced its exclusive...throughout their entire catalog of sport compact parts and accessories -- more than...
Sport Compact Only Announces Gift Card Promotion in Conjunction with DVD...
Press release article from: Business Wire September 26, 2006 700+ words
PHOENIX -- Sport Compact Only (SCO), a division of MotorWeb...aftermarket performance products for sport compact vehicles, today announced its participation...by the passion and growth of the sport compact community, due in part to the popularity...
Sport Compact Only Unleashes New Web Site to Public.
Press release article from: Business Wire April 5, 2005 700+ words
PHOENIX -- Sport Compact Only announced today that it has...Falcione, chief executive officer of Sport Compact Only and its parent company, Motor...and increasing the functionality, sport compact car shoppers and enthusiasts are...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA