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HYUNDAI GOES WHOLE HOG; Flooding tuner shops with its cars for SEMA is good bang for the buck.
Byline: MARK VAUGHN
** Even the Vice President of product planning doesn't know how many cars he gave out to SEMA-bound tuners.
"It may be nine, maybe 10 or 11, I forget the number,'' said Hyundai Motor America's John Krafcik.
The exact number is not the point. Hyundai knows SEMA is the best way to get its products seen. Once tuners see how amenable a Tiburon is to aftermarket tuning and parts, that elusive perception of "cool'' should be right around the corner.
"It gives some broad appeal to the tuner world,'' said Krafcik. "We're still a relatively small company. We don't have the budgets the larger companies do.''
A dozen or so Tiburons and Tucsons handed out to SEMA-bound tuners costs a lot less than a 30-second spot on The Apprentice.
And the tuners themselves love getting cars from Hyundai. "It's cool working with them, because they let us go a lot wilder than the other manufacturers do,'' said Kyle Gann of K-Daddyz Kustoms in Bakersfield.
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Source: HighBeam Research, HYUNDAI GOES WHOLE HOG; Flooding tuner shops with its cars for SEMA...