AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Diary: Humiliation the order of the day at Aerials.

Campaign

| November 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Jimmy Carr, the comedian and the host of last week's Aerial Awards for radio creativity organised by the Radio Advertising Bureau, obviously has stronger views on advertising than most funnymen.

He found time to savage Vodafone's advertising because he hates the line: 'Join the world's largest community.' 'Correct me if I'm wrong,' he blustered, 'but that's the gypsies' (a gag also bestowed on those who saw Carr at this week's IPA Effectiveness Awards). Carr then turned to the crowd in a ...

Related articles from newspapers, magazines, journals, and more
IN BRIEF: TV licensing lands IPA gold.(IPA Effectiveness Awards)(Brief article)
Magazine article from: Precision Marketing November 3, 2006 700+ words
...London has scooped a gold award and a special prize for Best Integration for its BBC TV Licensing campaign at the 2006 IPA Effectiveness Awards. The integrated push encouraged record numbers of students to buy a TV licence. In total, there were 30 different...
DDB Matrix European Director Les Binet Co-Authors Book on Marketing Success and...
Press release article from: PR Newswire June 13, 2007 700+ words
...entered over the last 26 years in the IPA Effectiveness Awards, the internationally recognized...for effectiveness, having won more IPA Effectiveness Awards than anyone else in the history...he was Convenor of Judges for the IPA Effectiveness Awards. Les helped to design and...
LETTER: The myth of loyalty.(Letter to the editor)
Magazine article from: Marketing Week April 30, 2009 700+ words
...making life harder for competing brands. Martin might also care to read Brand Immortality in which the analyses of the IPA Effectiveness Awards cases reinforce Ehrenberg's findings, and prove that going after new customers is a far more profitable strategy...
Brand immortality; how brands can live long and prosper.(Brief article)(Book...
Magazine article from: Reference & Research Book News February 1, 2009 700+ words
...are both advertising consultants and strategic planners, and they use their own experiences and case histories from the IPA Effectiveness Awards to show how the idea of branding has evolved dramatically in the last few years. The authors also present several...
At IPA Awards, biggest winners keep it simple; Marks & Spencer, O2 don't let...
Magazine article from: Advertising Age Hall, Emma November 6, 2006 700+ words
...london] The compelling story of Marks & Spencer's turnaround was the clear Grand Prix winner at last week's IPA Effectiveness Awards. The U.K. retailer's share price has almost doubled since 2004, and M&S reported fourth-quarter...
A view from a judge.(IPA awards)
Magazine article from: Advertising Age Green, Laurence November 6, 2006 700+ words
...commercially lucrative and at best business-critical, an endeavor to be embarked on with vigor and evaluated with rigor. Laurence Green is a founding partner of Fallon Lundon and was covenor of judges for the 2006 IPA Effectiveness Awards.
Creatives and accountancy. (This Week).(ad sector changes due to more than...
Magazine article from: Marketing Week December 5, 2002 700+ words
So, another vintage crop of IPA Effectiveness winners, reflecting not only the remarkable creative resilience of such long-term players as BMP DDB, AMV.BBDO and BBH...
Vodafone uses location tracking of black cabs in Formula 1 promotion.(Brief...
Magazine article from: New Media Age June 11, 2009 700+ words
...increased brand awareness, the operator is keen to align with an innovative, technical sport. In 2005 Monopoly won an IPA Effectiveness Award for a similar initiative, Monopoly Live, which equipped London black cabs with GPS transmitters to turn the capital...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA