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Editorial: Cudlipp's efforts must not be forgotten.(Michael Cudlipp of History of Advertising Trust)(Brief Article)

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| November 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Newspaper journalists don't much care for advertising. They fear its challenge to editorial independence and don't like the idea of depending on it for their pay cheques.

Michael Cudlipp, the chief executive of the History of Advertising Trust, who died last week, was never like that. The one-time deputy editor of The Times made it his life's work to ...

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