AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

World: Munich - German marketers sign 'transparency code'.(Brief Article)

Campaign

| November 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A code of conduct proposed by Germany's advertiser association, the Organisation Werbungtreibende im Markenverband, has been approved by Germany's cartel body.

The code aims to increase transparency in the German media market and prevent kickbacks between media agencies and owners.

...
Related articles from newspapers, magazines, journals, and more
'Transparency code' ties the hands of state attorneys general.
Magazine article from: Trial November 1, 2007 700+ words
The American Tort Reform Association (ATRA) recently unveiled a new "transparency code" aimed at stirring public debate about how state attorneys general hire outside counsel to assist with litigation on behalf of...
Ad banners find a place on corporate intranets: 70 marketers sign up for a spot...
Magazine article from: Advertising Age Shachtman, Noah December 15, 1997 700+ words
70 marketers sign up for a spot on EDS' Renascence Channel As the internet shifts from information utility to marketing vehicle, ads are beginning...
GRAIN MARKETERS SIGN NEW DEAL WITH AUSTRALIAN RAILROAD GROUP.
News wire article from: AsiaPulse News January 6, 2006 700+ words
MELBOURNE, Jan 6 Asia Pulse - ABB Grain (ASX:ABB) and AWB Ltd (ASX:AWB) have signed a new five-year contract with the Australian Railroad Group for grain rail haulage in South Australia. The new rail contract places strong emphasis on efficient use of infrastructure and acknowledges investment made
Leading International Marketers Sign on as Premier Charter Advertisers With...
Press release article from: PR Newswire June 1, 1999 700+ words
Bertelsmann's BOL.COM and Unilever Nederland B.V. Lead Charge Toward Broadband Rich Media Advertising in European Marketplace AMSTERDAM, Netherlands, June 1 /PRNewswire/ -- @Home Nederland, the leading high-speed cable Internet service in the Netherlands, today announced the first advertisers to
Three Top Marketers Sign on to Sponsor "The Flushed Away Underground...
Press release article from: Business Wire September 28, 2006 700+ words
AMD, Kohl's Department Stores and Sara Lee Food & Beverage Receive In-Game Advertising in Unique Online Game Available Exclusively on AOL.com NEW YORK -- Three well-known marketers have signed on to sponsor "The Flushed Away Underground Adventure," an online gaming experience set to launch
Five Blue-Chip Marketers Sign on to Sponsor Gold Rush - The Groundbreaking...
Press release article from: Business Wire August 16, 2006 700+ words
NEW YORK -- $2.2 Million Hunt for Gold Kicks Off Online on September 13 With Integrated Sponsors Five blue-chip sponsors have committed to Gold Rush, the groundbreaking interactive reality game from Mark Burnett and AOL.com - where players can turn their entertainment and pop culture knowledge into
Is Wal-Mart TV a smart buy or defensive one? Some marketers sign on as goodwill...
Magazine article from: Advertising Age Frazier, Mya September 19, 2005 700+ words
Byline: Mya Frazier In store no. 2098 in suburban Columbus, Ohio, the 42-inch plasma screens playing Wal-Mart TV are on, but the sound is off on more than a dozen. It was turned on the first week, but not since then. "It's too loud when the sound is on a Wal-Mart associate said. The sets may be
Hi-def networks drawing interest; Rising set sales, viewers' affluence spur...
Magazine article from: TelevisionWeek Lafayette, Jon February 6, 2006 700+ words
Byline: Jon Lafayette The high-definition picture is becoming clearer for advertisers, with several major marketers signing deals to buy commercials on iN Demand's HD networks INHD and INHD2. Sony Pictures Television, which last fall took over sales responsibilities for the two networks, recently
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA