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Grey's Read to lead new-business drive.(appointments)(Brief Article)
Mike Read, formerly in charge of Grey's Mars business across Europe, has been appointed to lead the London agency's new-business drive as it seeks to replace assignments taken away by the confectionery-to-catfood giant.
His switch to the role of business development director comes one month after Masterfoods dumped Grey from its global roster, resulting in a pounds 17.5 million drop in billings for Grey London.
Read takes over his new responsibilities from the agency's deputy chairman, Nicola Mendelsohn, who goes on maternity leave early next year. He will continue overseeing Grey London's Tourism ...
- ASA to look into complaints over Grey London Slim-Fast 'D-Day...
- Magazine article from: Marketing Week June 3, 2004 700+ words
A Grey London campaign for Unilever-owned Slim-Fast that featured five bikini...bars and shakes. * The ASA has upheld a complaint against another Grey London ad for AOL UK about the advertised speed of broadband access. The advertising...
- Analysis: Grey's Patton of things to come.(human resources of Grey London)
- Magazine article from: Marketing Week May 17, 2007 700+ words
Grey London's year so far has been dominated by...Manchester United. By comparison, the Grey London job is considered by many to be a...Sir Martin Sorrell's WPP empire, Grey London has failed to shed its "uninspiring...
- Grey London chief Patton poaches TBWA planning boss.(David Patton)(appointment...
- Magazine article from: Marketing Week October 4, 2007 700+ words
Grey London new chief executive David Patton has poached TBWA/London executive...Meanwhile, Patton has already been trying to enhance the image of Grey London and recently announced the launch of a new word-of-mouth agency through...
- Grey London launches Mothers Against Guns campaign.(Marketing)
- Magazine article from: New Media Age Dudley, Dominic March 25, 2004 700+ words
Grey London is launching a multimedia campaign for anti-gun organisation Mothers...ads, with the aim of increasing support for a ban on replica guns. Grey London has created a short film, Toys That Kill, with a voiceover by Helen...
- Grey London wins brief warning of 'drinking while pregnant' dangers.(campaign...
- Magazine article from: Marketing Week July 12, 2007 700+ words
Grey London has been appointed to launch a campaign that will raise awareness of...learning and behavioural disorders. Nicola Mendelsohn, deputy chairman of Grey London, says: "This is an incredibly pertinent subject at the moment. There...
- Advertising Agency Grey London.(People)(Brief Article)
- Magazine article from: Cosmetics International March 26, 2004 700+ words
ADVERTISING AGENCY Grey London has appointed Kathy Phillips, former beauty and health director of Vogue, to its advisory board. Grey London's C&T clients include Clairol and Pantene, Phillips will act as consultant to Grey's staff...
- PRO BONO WORK: AGENCY VIEWPOINT - Grey London.(contract with Women's Aid )
- Magazine article from: Marketing Week March 12, 2009 700+ words
...audience and helps create innovative campaigns." Agency Grey London became involved with anti-domestic abuse charity Women...of column inches and time spent talking about celebrities, Grey London aimed to tap into this to help raise awareness of the charity...
- Grey bags #6m 888.com ad account after review.(Grey London)(advertising)(Brief...
- Magazine article from: Marketing Week February 12, 2009 700+ words
Grey London has won the advertising business for online gaming operators, 888...agencies on the shortlist were Doner Cardwell Hawkins, JWT and Joshua G2. Grey London will start work immediately and has been briefed to create campaigns...