AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Agency Republic shares Egg with Claydon Heeley.(Egg Banking PLC-advertising contracts)
The online bank picks sister agencies to handle its pounds 30m below-the-line work.
The online bank Egg has appointed Claydon Heeley Jones Mason and its sister digital outfit, Agency Republic, to handle its pounds 30 million below-the-line account.
The account will be shared equally between the two Omnicom-owned agencies. The agencies' triumph follows a four-way battle that involved Tequila\London in the final shootout.
EHS Brann, the incumbent on Egg's digital account, which it had handled since 2003, was knocked out at an earlier stage, along with Craik Jones Watson Mitchell Voelkel. The pitch was overseen by the AAR.
Claydon Heeley and Agency Republic will be responsible for developing the bank's online and offline direct response activity.
The appointment follows the bank's decision in the summer to increase its marketing spend by pounds 7 million to pounds 42 million, in order to boost awareness amid increasing competition from rivals such as the Mint card.
The direct business was previously held by Lowe Plus, the Draft London-aligned conflict shop. Lowe Plus was set up in 1998 to take on the financial services launch in addition to HSBC. It lost the HSBC account in a global through-the-line review this year but will continue to trade as usual, with ...
- Omnicom pools Claydon Heeley agencies into Zulu supergroup.(Claydon Heeley...
- Magazine article from: Precision Marketing October 14, 2005 700+ words
...agencies Claydon Heeley Jones Mason, Agency Republic, Alcone...career at Claydon Heeley 15 years...moving to Agency Republic in 2001 when...venture by Claydon Heeley and Agency...executive of Agency Republic. He explains...
- Omnicom's Direct Partners and Claydon Heeley Jones Mason Link to Bring...
- Press release article from: PR Newswire June 18, 2001 700+ words
...PRNewswire/ -- Direct Partners and Claydon Heeley Jones Mason have formed a strategic...Direct Partners in North America and Claydon Heeley Jones Mason Direct Partners in Asia...team members. "Direct Partners and Claydon Heeley Jones Mason are both extraordinarily...
- Targetbase Claydon Heeley Officially Opens in U.K., Names Leadership Team.
- Press release article from: PR Newswire August 20, 2008 700+ words
...Agency Targetbase with Creative Agency Claydon Heeley to Offer New 'Consumer Science' in...expansion. London agency Targetbase Claydon Heeley was formed when holding company Omnicom...Targetbase with the creative expertise of Claydon Heeley. Targetbase chief executive officer...
- QVC appoints Claydon Heeley to member task.(QVC signs a contract with Claydon...
- Magazine article from: Precision Marketing March 31, 2006 700+ words
...appointed direct marketing agency Claydon Heeley Jones Mason to handle its customer...fully manage the programme, although Claydon Heeley has worked on one-off projects. No one at Claydon Heeley was available for comment as Precision...
- Targetbase Claydon Heeley starts search for UK chief.(Brief article)
- Magazine article from: Marketing Week November 20, 2008 700+ words
...International and its UK office Targetbase Claydon Heeley, is looking to bring in a replacement...next "six to nine months". In July, Claydon Heeley rebranded as Targetbase Claydon Heeley, following its merger with sister Omnicom...
- #3M Skills Development Agency brief to stay at Claydon Heeley.(Claydon Heeley...
- Magazine article from: Marketing Week December 8, 2005 700+ words
Claydon Heeley Jones Mason, part of Omnicom's...the needs of employers. Last year, Claydon Heeley created an outdoor, press and direct...up of the UK is in their hands. Claydon Heeley promoted group business director Mike...
- Claydon Heeley wins [pounds sterling]4m UK launch account for ING Direct....
- Magazine article from: Marketing Week March 20, 2003 700+ words
Claydon Heeley Jones Mason has won the [pounds sterling]4m below-the-line...internet banking arm of Dutch financial services group ING Barings. Claydon Heeley pitched for the business against the direct marketing arm of Valiance...
- IN BRIEF: Claydon Heeley in rebrand.(Claydon Heeley Jones Mason)(Brief article)
- Magazine article from: Precision Marketing June 9, 2006 700+ words
Claydon Heeley Jones Mason is rebranding and shifting its focus to digital and one-to-one marketing. The agency will now be known as Claydon Heeley, and will adopt a new logo, designed by Simon Clark of DesignSpy...