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Art director legend Bruce Hobbs dies.(Brief Article)(Obituary)

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| November 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Bruce Hobbs, one of advertising's leading art directors during the 50s and 60s and the creative credited with changing the face of Guinness advertising, has died a few days short of his 89th birthday.

During a career that spanned five decades, including spells at Ogilvy & Mather and J. Walter Thompson, Hobbs introduced the Guinness corporate identity that is still largely in use today.

He also helped evolve one of the best-remembered but least-successful campaigns of all time, the 1957 ad featuring a trenchcoat-clad lone man smoking a Strand cigarette.

Hobbs, who was 74 when he retired from JWT in 1990, began his ...

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