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Bruce Hobbs, one of advertising's leading art directors during the 50s and 60s and the creative credited with changing the face of Guinness advertising, has died a few days short of his 89th birthday.
During a career that spanned five decades, including spells at Ogilvy & Mather and J. Walter Thompson, Hobbs introduced the Guinness corporate identity that is still largely in use today.
He also helped evolve one of the best-remembered but least-successful campaigns of all time, the 1957 ad featuring a trenchcoat-clad lone man smoking a Strand cigarette.
Hobbs, who was 74 when he retired from JWT in 1990, began his ...