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Publicis pair scoop Aerial for Renault.(Aerial award for the best radio advertising)(Brief Article)
The Publicis team Nick Williamson and Andy O' Carroll have won the October Aerial Award for the best radio ad with their 'playtime' spot for the Renault Modus.
The winning entry employs gentle sarcasm to suggest the audience are dysfunctional children. Al Young, the creative director at St Luke's who judged the awards, said: 'I like the ad because it makes an outrageous claim; a chance to relive your childhood but this time get it right.'
The joint runners-up for ...
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