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VCCP and O2 take Effectiveness gold.(Vallance Carruthers Coleman Priest)(Brief Article)
Vallance Carruthers Coleman Priest triumphed at the IPA Effectiveness Awards on Monday night, scooping the Grand Prix for its relaunch campaign for O2.
The agency also won the Effectiveness Agency of the Year title for shops billing less than pounds 100 million a year.
DDB London and Rainey Kelly Campbell Roalfe/Y&R, meanwhile, shared the Agency of the Year title in the category for agencies billing more than pounds 100 million a year. RKCR/Y&R also picked up the award for Best Presentation.
Wieden & Kennedy won the John Bartle Award for Best New Agency for its gold-award winning campaign for Honda UK.
Best Dedication to Effectiveness went to Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and Euro RSCG London for their collaboration on the Department of Health's Tobacco Control campaign. Each developed work for their respective charity clients, the NHS, Cancer Research UK and the British Heart Foundation.
The award for Best Idea ...
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Vallance Carruthers Coleman Priest has created a #6m advertising campaign for O2 entitled "Business Unlimited". The TV, press, poster and online push promotes the O2's "Best for Business Unlimited" tariffs. Copyright: Centaur Communications Ltd. and licensors