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Ailing Rover kicks off creative review.(MG Rover Group Ltd)(Brief Article)
The beleaguered British car maker MG Rover is holding talks with agencies as it considers a review of its creative advertising account.
The company, which has already kicked off a review of its pounds 21 million media planning and buying account, is in talks with four creative agencies as it looks to boost its brand profile in the light of dwindling sales figures. Its market share has slumped to 3.16 per cent.
M&C Saatchi was previously the ...
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