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Fallon has scooped the Tate group's creative and communications planning account.
The agency saw off competition from Abbott Mead Vickers BBDO in a final shootout to clinch the business, worth around pounds 1 million.
Tate will work with Fallon's communications planning arm, Happen at Fallon, which was recently launched as a joint venture with Naked Communications.
The venture aims to develop ideas beyond traditional advertising. ...