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<a href="http://www.accessmylibrary.com/article-1G1-124137482/amv-tackles-global-brief.html" title="Facts and information about AMV tackles global brief for BBC World.(Abbott Mead Vickers/BBDO Ltd.)(British Broadcasting Corporation)(Brief Article)">AMV tackles global brief for BBC World.(Abbott Mead Vickers/BBDO Ltd.)(British Broadcasting Corporation)(Brief Article)</a>
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AMV tackles global brief for BBC World.(Abbott Mead Vickers/BBDO Ltd.)(British Broadcasting Corporation)(Brief Article)
Abbott Mead Vickers BBDO has cemented its position on the BBC roster by landing a global assignment for the international television news service BBC World.
The agency is currently developing integrated ideas for the project, which it was handed without a pitch.
The work, which will launch in early 2005, will help the service compete with a growing number of rivals in the sector, including organisations such as CNN, Aljazeera, Bloomberg and Sky News.
Although part of the corporation, BBC World is commercially funded. The service, which doesn't broadcast in the UK, reaches ...
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