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IPG media agencies win Tommy Hilfiger.(Interpublic Group)(Brief Article)
Tommy Hilfiger, the fashion and cosmetics brand, has awarded its pan-European media planning and buying account to the Interpublic agencies Initiative and Brand Connection.
The account, worth an estimated EUR20 million, will be co-ordinated by Initiative's international team in Paris, supported by Brand Connection in The Netherlands.
Tommy Hilfiger's UK fashion account was previously handled by More Media, but will now switch to Initiative's UK office.
Optimedia won the ...
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