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COI threat to fire junk-food agencies.(COI Communications)(Brief Article)
Government bodies are threatening to remove agencies that produce junk-food advertising targeted at children from COI Communications' pounds 189 million roster.
However, the plan has been condemned as 'unworkable' by the Advertising Association, which warned that it could be illegal. Andrew Brown, the AA's director-general, said: 'It sounds ridiculous. We would not be talking about a few agencies working for one government department. It would remove key agencies from the Government's roster.'
Ministers are considering an 'ethical' approach to Whitehall advertising as part of their drive to tackle obesity. Although they may reject calls to outlaw ads for food and drink aimed at children, the Government is anxious to encourage agencies to stop targeting children.
Brown said: 'It would make the job of COI almost impossible. It ...
- Object 1 launches new electronic project management system for COI...
- Press release article from: M2 Presswire August 3, 2001 700+ words
...management system for COI Communications and Department for...produced on behalf of COI Communications (COI) and Department...new projects with COI Communications and the Department...as part of the government Standards &...
- COI Communications for the Department of Health. (Health).
- Magazine article from: New Media Age July 3, 2003 700+ words
Winner CLIENT: COI Communications for the Department of Health AGENCIES...of Health--working through COI Communications, media agency i-Level and creative...that wasn't obviously from the government. I-level decided on the FHM...
- COI Communications.
- Magazine article from: Marketing Week June 28, 2001 700+ words
COI Communications has shortlisted ten agencies to pitch for a place on its first strategic media planning roster. Zenith, MediaVest, Manning Gottlieb Media, New PHD Starcom Motive, OMD, Optimedia, Media Edge, Unity and Naked will all be pitching in July.
- COI Communications. (Digests).
- Magazine article from: Marketing Week July 11, 2002 700+ words
COI Communications is reviewing its roster of educational marketing agencies, which specialise in targeting educational establishments.
- COI Communications calls #160m creative ad review.(Brief Article)
- Magazine article from: Marketing Week March 3, 2005 700+ words
COI Communications is to start its #157.6m creative advertising review next week...as all shops on the roster get the chance to pitch for at least one government campaign during the next four years. The 28 agencies on the roster...
- COI Communications expected to launch #41m press buying review.(Brief Article)
- Magazine article from: Marketing Week May 19, 2005 700+ words
COI Communications is to kick-start its #41m press buying review within the next three weeks. The incumbent on the business is MediaCom. Official...
- COI Communications. (Digests).(Brief Article)
- Magazine article from: Marketing Week October 17, 2002 700+ words
COI Communications has appointed Andrew Wade, head of the strategic consultancy unit, to the newly created position of director of consultancy.
- COI Communications to review #135m media strategy roster.(Brief Article)
- Magazine article from: Marketing Week August 18, 2005 700+ words
COI Communications is expected to kick-start the review...media to reach the target market for government- planned campaigns. Earlier this...Alan Bishop is busy reorganising the Government's account management structures...