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Morgan Stanley to review pounds 20m direct.(Brief Article)
The financial giant Morgan Stanley is reviewing its pounds 20 million consumer banking direct marketing account.
The company is talking directly to DM agencies about its credit cards and loan services. The incumbent, Tullo Marshall Warren, has been invited to repitch.
Morgan Stanley is one of the largest direct marketing advertisers in the UK. The company runs perpetual campaigns throughout the year, rather that earmarking specific periods of activity. It favours direct mailpacks, which account for around pounds 18 million of its annual UK ...
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