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Unilever media pitch descends into farce.(Brief Article)
The biggest European media pitch of the year was in disarray this week as infighting broke out at Unilever, further delaying a decision on its pounds 680 million review.
Unilever had said it would announce a winner two weeks ago, but Carat, Initiative and MindShare were still waiting to hear the result as Campaign went to press.
Unilever's global media director, Alan Rutherford, is said to favour moving the account to MindShare, but sources suggest he has met with strong opposition from some local managers who favour maintaining the status quo. Initiative holds the business in every major market across Europe, with the exception of Italy and Germany, which use MindShare. This week, ...
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