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Sony Ericsson aims to outpace Samsung in cell-phone market.
Byline: Srisamorn Phoosuphanusorn
Nov. 5--Sony Ericsson plans to aggressively pursue sales growth with the aim of overtaking Samsung, the second-place mobile handset brand, within the next five years.
The move is in line with the Japanese-Swedish joint venture's global business strategy of exploiting the trend towards "digital convergence" by shifting its focus to four key areas: camera-phones, voice-based mobiles, wireless entertainment and business applications.
Takayuki Ono, the newly appointed general manager of Sony Ericsson Mobile Communications International (Thailand), said wireless entertainment and mobile phones for business will be ...
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Source: HighBeam Research, Sony Ericsson aims to outpace Samsung in cell-phone market.