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Siam Cement Group targets customised products.

Bangkok Post (Bangkok, Thailand)

| November 04, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Busrin Treerapongpichit

Nov. 4--The Concrete Products and Aggregate Co (CPAC), a ready-mixed concrete production unit of the Siam Cement Group, aims to increase its sales of customised products to 15 percent of total revenues from 10 percent currently, according to managing director Annop Tekajarin.

The company projects total sales of 10 billion baht this year, up 25 percent from eight billion baht last year when its sales volume was 7.6 billon cubic metres.

To boost sales of customised products, Mr Annop said that the company needed to spur consumption demand by building awareness and, by having engineers work hand-in-hand with sales ...

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Source: HighBeam Research, Siam Cement Group targets customised products.

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