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Thailand sporting goods maker Grand Sport seeks design flair.
Byline: Nondhanada Intarakomalyasut
Nov. 3--Following the western trend in which Italian national football players wear Giorgio Armani-designed outfits, Grand Sport Group is adding a fashionable touch to its products to better compete with rival global brands.
Chai Nimakorn, the president of Thailand's oldest sporting goods producer, said that the sportswear business had slowed down due to competition from local and international brands, with almost flat growth expected this year.
In response to the challenge, the company has launched the Grand Sport Young Designer 2004 contest to encourage young talent to design a collection of fashionable ...
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Source: HighBeam Research, Thailand sporting goods maker Grand Sport seeks design flair.