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Big & Tall to meet demand for large sizes in Thailand.
Byline: Sujintana Hemtasilpa
Nov. 3--ICC International Plc, the local distributor of Arrow brand clothing, yesterday launched its new Arrow Big & Tall collection for men in a move aimed at tapping more niche segments.
"We might soon come up with another collection for men who are shorter and smaller than the average sizes, and call it something like Smart and Small," said Boonkiet Chokwatana, president of ICC International Plc, the Saha Group affiliate that produces Arrow menswear under licence from US-based Cluett American Group.
The Big & Tall collection, now available at 20 Arrow shops throughout the country, offers hope for those who still ...
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Source: HighBeam Research, Big & Tall to meet demand for large sizes in Thailand.