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Thai seafood processor raises its domestic market focus.
Byline: Walailak Keeratipipatpong
Nov. 1--Pacific Fish Processing Co (PFP), a producer and exporter of processed seafood, will step up its marketing next year by rebranding and introducing a greater variety of products with smaller packages geared more for the domestic market and sold at its own outlets, according to managing director Thawee Piyapatana.
Mr Thawee said the company previously distributed food through freezers maintained by franchisees, who paid 20,000 baht per unit but the distribution did not go well and the products sometimes were not maintained properly.
The new distribution strategy will focus on places where consumers have ...
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Source: HighBeam Research, Thai seafood processor raises its domestic market focus.