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QUIKSILVER INC. Huntington Beach, California; While Wall Street Catches A Wave, Apparel Firm Makes A Splash.(THE NEW AMERICA)
Byline: MARILYN ALVA
When Quiksilver execs invited analysts to Southern California in July to look over their company, they wanted to provide a better understanding of the firm's culture.
So they headed to the beach.
Chief Executive Robert Mc-Knight, 50, demonstrated his surfing skills. He invited the analysts to give it a go, too.
"They got all the Wall Streeters out there surfing," said analyst Monica Brisnehan of RBC Capital Markets. "I was taught by a Roxy girl."
Roxy, a line for girls, is one of more than a dozen apparel and sporting goods brands designed and made by Quiksilver. The company also has a retail operation.
It's been nearly 30 years since McKnight, an avid surfer, bought the license for Quiksilver USA from the Australian surfers who founded the company. He went on to buy worldwide rights and expand it into a $1 billion global lifestyle brand.
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