AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
2004 NOV 4 - (NewsRx.com & NewsRx.net) -- Besides styling hair, Zimbabwean hairdressers are now making waves by promoting the female condom as a protective device against HIV/AIDS, reports the UN Integrated Regional Information Networks (IRIN; www.irin.org).
After struggling for 6 years to sell the contraceptive sheath, partly because it required interacting with women to allow them to ask questions about its use, condom manufacturer PSI-Zimbabwe has settled on engaging hairdressers to popularize the product by using their natural interpersonal skills.
Like the male condom, the female sheath was originally dispensed through conventional outlets: supermarkets, clinics, and pharmacies. PSI-Zimbabwe had to change its distribution strategy, however, after recognizing that there were difficulties involved in the use of the product.
"We [PSI-Zimbabwe] asked ourselves some questions, like 'where do women spend a lot of their time?' and 'who would they be most comfortable talking to about such an intimate topic?' Perhaps not so surprisingly, the answers were that women spent most of their time at home and at hair salons, and so was born the hair-salon and the home-meeting initiatives," PSI-Zimbabwe said in an October 14, 2004, statement.
Over the past few months the company has trained about 800 hairdressers at 230 hair salons across the country in ...