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National Gallery in creative overhaul.(Brief Article)
The National Gallery is looking for an advertising agency to handle its creative account and has appointed the AAR to draw up a shortlist.
The gallery, which has an advertising budget of pounds 500,000, does not have a retained agency, preferring to create its advertising in-house.
A National Gallery spokeswoman said: 'We are undertaking a strategic review but it is at a very early stage.'
Total Media, which handles the gallery's media planning and buying account, is not affected by the review.
The gallery launched a …
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