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Pizza Hut has signed up for the high-profile sponsorship of The Simpsons, which makes its Channel 4 debut next Friday night.
The sponsorship deal is one of Channel 4's biggest; The Simpsons is a key part of its autumn schedule and the channel will need to recoup the reported dollars 1 million it paid for the terrestrial rights for each episode.
It has not been revealed how much Pizza Hut paid for the 12-month deal, which was negotiated by Starcom Motive and Channel 4. Pizza Hut becomes the second pizza company to be associated with the series and its greedy protagonist Homer …