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Crib Sheet.(Forum)
Big Time TV, BT Rich Media and London's Evening Standard are teaming up to create a new service, the London Music Network, offering the newspaper's readers access to a free music and other digital media. The service launched through a CD giveaway with last Thursday's paper.
Not more CD covermounts. Well, yes, but there is a difference. The CD features 10 tracks by acts including The Killers, Elefant, Mylo and Freeform Five and can be played in a traditional CD player, or used as a CD-Rom to unlock an additional two tracks by each artist featured, as well as other content. After the additional two tracks are played four times, they will expire.
Great. But it's still free music. Yes, but there is a direct promotional benefit in that, when the two additional tracks expire, the user will be prompted to buy the act's album through a link-up with Recordstore.co.uk. Plus, The Evolving Standard is seeing this as a means of moving away from those floods of free CDs.
Well, that's good news. Indeed. Evening Standard managing ...
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