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New vision takes music TV beyond the small screen: new media outlets and revenue opportunities are influencing audio visual content but, at the end of the day, it is the quality of programme making which wins through.(TV)

Music Week

| October 02, 2004 | Webb, Adam | COPYRIGHT 2004 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

With a healthy music scene and an ever-increasing number of channels, these are certainly interesting, not to mention challenging, times for anyone involved in music television.

Add to that the changing technological landscape and convergence between different strands of entertainment media, and the possibilities for new formats and new revenue streams look encouraging.

The effects of digitisation and downloading are already in evidence on "the box". Recent commissions include ITV1's weekly Orange Playlist, which launched last Thursday. Meanwhile, companies such as MTV continue to combine music and celebrity to great effect, with the channel's new Johnny ...

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