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Licensing drives innovation.(Side Dish)(Brief Article)
Licensing opportunities have become a multi-million-dollar business for major candy companies, such as Masterfoods USA, which recently expanded to two new food segments, yogurt and flavored milk.
In partnership with Bravo! Foods, new fortified single-serve Slammer milk drinks targeting children in Milky Way, 3 Musketeers and Starburst flavors will be available this year in convenience stores and next year in grocery outlets. Separately, YoCrunch brand yogurt with M&M's minis …
