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(From China Daily)
Shopping in supermarkets these days, Chinese consumers are often dazzled by the endless selection of products both foreign and domestic, old and new, and written in Chinese and English.
With consumer frenzy in the air, manufacturers might ask: Which brands are Chinese people's favourites" Which hold the highest loyalty among Chinese consumers" And most importantly, which brands are the most competitive in the Chinese market" A report unveiled this week by Sinomonitor International, a Sino-Japanese independent market trends monitoring company established in 1997, ranked the most sought after brands in 27 industries in 2003.
The industries targeted were IT, daily necessities, food and drink, pharmaceuticals and the financial sector. The products ranged from colour TVs to instant noodle, from toothpaste to alcohol and from personal computers (PCs) to bank cards. Consumers chose the TCL King colour TV, Haier air conditioner, Motorola mobile phone, Lenovo PC, Rejoice shampoo, Peony Card and Ping'an Life Insurance as their favourite brands in their …