RKCR ad launches new Land Rover.(Rainey Kelly Campbell Roalfe/Y&R for Discovery 3)(Brief Article)

Rainey Kelly Campbell Roalfe/Y&R has created a global multimedia campaign to support the launch of Land Rover's Discovery 3.

The ads, which will roll out initially in the UK, France, Italy and Spain, draw attention to the prestige of the vehicle and look to position it as an inspiration for adventure.

In the TV execution, called 'edge', we follow a man on a journey in his Discovery 3. He travels massive distances, crossing varying terrain.

He drives through a city, through villages and across a desert before reaching his final destination. He steps out of the vehicle and stands at what appears to be the end of the world. The endline reads: 'The all …