San Miguel to bring back Magnolia ice cream brand.

(From BusinessWorld (Philippines))

Byline: Jennee Grace U. Rubrico

Food and beverage giant San Miguel Corp. is looking at reviving its Magnolia ice cream brand and is planning to build a production plant in a multi-product industrial park it will put up in Sta. Rosa Laguna.

In a statement, San Miguel said the option to revive Magnolia ice cream is in response to public demand.

"The option and opportunity for San Miguel to reenter the market is open, as in the minds of consumers, Magnolia ice cream never left the market. People have always known Magnolia as a quality brand of ice cream. Loyalty to the brand is strong because it is part of our …