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Devoted shopper resurrects Jacobson's department store in Central Florida.

The Orlando Sentinel (Orlando, FL)

| October 11, 2004 | COPYRIGHT 2004 The Orlando Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Chris Cobbs

Oct. 11--After Jacobson's department stores went under two years ago, Tammy Giaimo decided she liked the clothes and the shopping experience so much, she bought the company.

Giaimo, a 38-year-old software entrepreneur from Longwood, isn't creating an exact clone of the Michigan-based retail chain, which folded after 134 years in business.

But she's borrowing extensively from the old Jacobson's DNA, particularly its Longwood store, where she shopped for 30 to 45 minutes nearly every week for more than a decade, lured by the chain's tasteful new styles and the friendly, energetic salespeople.

Her single Jacobson's, which opens Friday on Park Avenue -- not far from the old Jacobson's longtime Winter Park store -- will feature touches like gilded baroque mirrors, plush chocolate carpeting, and metal tables hand-crafted in Mexico.

Giaimo hopes the charm of the setting and the lure of a personal-shopper service will help her sell chic women's fashions as well as men's clothing and home furnishings.

"I want a customer to be able to call up and tell us, 'I have this event to attend, and I ...

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