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TA Orange Starts Advertising Its Mobile-Phone Service in Thailand.
Byline: Mongkol Jullayothin
Feb. 1--TA Orange begins its consumer advertising campaign today with a 90-second television commercial designed to introduce the unique aspects of the Orange cellular brand.
TA Orange chief executive Supachai Chearavanont said the company wanted to create a strong awareness of the brand before the full commercial launch of mobile-phone service, expected in late March.
"TA Orange's media strategy is designed to create impact in the marketplace in a minimum timeframe with highly focused television, print and outdoor advertising," he said. "There is little chance of Thai consumers not being exposed to the Orange brand ...
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Source: HighBeam Research, TA Orange Starts Advertising Its Mobile-Phone Service in Thailand.