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Thai Firm Aims to Double Prawn Cracker Sales.
Byline: Sukanya Jitpleecheep
Mar. 5--Friendship Co, the producer of Hanami prawn crackers, plans to spend about 360 million baht on advertising and promotions in the next three years to double sales amid growing competition.
Suradej Napapruekchart, the assistant managing director for marketing, said that consumers were looking increasingly for value for money and could easily be lured by any of the many snack brands available.
Friendship usually spent 50 million to 70 million baht a year on advertising and promotions. But this year, it would spend about 120 million baht and about 240 million over the following two years.
Sales of ...
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