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Cartoon Firm to Cut Prices to Try to Combat Piracy in Thailand.

Bangkok Post (Bangkok, Thailand)

| April 04, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Bamrung Amnatcharoenrit

Apr. 4--The licence holder for cartoon characters such as Garfield is moving to narrow the price gap between copyright and counterfeit products in an attempt to combat rampant piracy in Thailand.

Hong Kong-based RM Licensing said it would keep the prices of the licensed items only 5 percent higher than those of the fake products.

The company would join with more than 40 licensees to offer competitive prices in different categories from gifts to apparel to attract more buyers, said Nantanat Vacharapichart, general manager of RM Licensing (Thailand) Co.

She said RM Licensing had achieved success with a ...

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Source: HighBeam Research, Cartoon Firm to Cut Prices to Try to Combat Piracy in Thailand.