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Thailand-Based Mobile Handset Distributor Adjusts Strategy after Codes Freed.

Bangkok Post (Bangkok, Thailand)

| April 03, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Komsan Tortermvasana

Apr. 3--M Link Asia, a mobile handset distributor headed by a sister of Prime Minister Thaksin Shinawatra, is adjusting its marketing strategy following the recent unlocking of the International Mobile Equipment Identity (IMEI) codes by Total Access Communications (DTAC).

The adjustment came on the eve of M Link's debut on the Stock Exchange of Thailand. The company recently sold 14 million shares at 21 baht each, with trading to start today.

Unlocking IMEI codes, which DTAC did on Monday, could have a profound impact on the local industry. Up until now, a SIM (subscriber identification module) card, which fits ...

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Source: HighBeam Research, Thailand-Based Mobile Handset Distributor Adjusts Strategy after...