AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-122950680/mastercard-spend-40-million.html" title="Facts and information about MasterCard to Spend $40 Million on Thai Promotion Linked to World Cup.">MasterCard to Spend $40 Million on Thai Promotion Linked to World Cup.</a>
Close
Set up an RSS feed that alerts you when new articles from Bangkok Post (Bangkok, Thailand) are available.
Frequently asked questions about RSS feeds
MasterCard to Spend $40 Million on Thai Promotion Linked to World Cup.
May 3--MasterCard International plans to spend US$40 million in Thailand on a promotion linked with the World Cup soccer tournament.
The campaign would be the company's largest in the country and was intended to lift brand awareness among consumers, said Ajay Bhalla, the senior vice-president for Southeast Asia.
MasterCard, an official sponsor of the tournament, is the only payment card linked with the event. Pele, the Brazilian soccer legend, is the company's sports ambassador. The campaign covers the major print and broadcast media and outdoor billboards.
"We expect to have more than one million cardholders in Thailand soon," said Basker ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- World Cup raises ad contest entries.
- News wire article from: Asia Africa Intelligence Wire July 26, 2002 700+ words
(From Bangkok Post) The World Cup soccer tournament has helped raise the number of entries in the...year's high number of entries is believed to result from the World Cup, during which most product owners invested big budgets for advertising...
- Club v country issue threatens World Cup bid.
- News wire article from: Asia Africa Intelligence Wire March 24, 2004 700+ words
(From Bangkok Post) Thailand return to World Cup qualifying action next Wednesday with an away match against...in the opening match in Group Five of the Asian zone's World Cup qualifying round. Only the winners in each group advance...
- Heavy World Cup spending helps raise first-half billings by 11.48%.
- News wire article from: Asia Africa Intelligence Wire July 13, 2002 700+ words
(From Bangkok Post) Heavy spending during the World Cup helped contribute to healthy first-half growth for Thailand...to Nielsen Media Research Thailand. Although the live World Cup broadcasts were ad-free, many companies cashed in on...
- Bangkok Post, Thailand, Weekly Link Column.
- Newspaper article from: Knight Ridder/Tribune Business News December 25, 2002 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...Imagine planning the Olympics, the World Cup and the Super Bowl all into one, running...Kanute Niruntasukkarut To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, Insider Column.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) January 17, 2002 700+ words
...cares since you're hosting the World Cup. -- Email us at insider@bangkokpost.net To see more of the Bangkok Post, or to subscribe to the newspaper...bangkokpost.com (c) 2002, Bangkok Post, Thailand. Distributed by Knight...
- Thailand: World Cup stimulates local spending.
- News wire article from: Thai Press Reports July 17, 2006 700+ words
...baht, thanks in part to the World Cup, the Bangkok Post reports. According to Nielsen...sponsorships and advertising during the World Cup. Even so, she maintained her...figures for Chang beer during the World Cup tournament. ThaiBev is the...
- Reaching the 2006 World Cup finals is not very realistic.
- News wire article from: Asia Africa Intelligence Wire December 4, 2002 700+ words
(From Bangkok Post) Byline: Wanchai Rujawongsanti This year's World Cup, held for the first time...the right to host the 2006 World Cup. These projects plus other...tunnel and a spot in the World Cup finals for Thailand may be...
- Thailand: Adidas and Toshiba to launch campaigns based on 2006 World Cup.
- News wire article from: Asia Africa Intelligence Wire October 6, 2005 700+ words
...much-anticipated 2006 World Cup frenzy, with plans to...end of this year, the Bangkok Post reports. Adidas will launch various new World Cup collection products early...believe that 2006 - when the World Cup is played in Germany...
- Thailand target World Cup qualifiers.
- News wire article from: Asia Africa Intelligence Wire December 15, 2003 700+ words
...are now setting their sights on next year's World Cup qualifying round, Bangkok Post said. "Now Thailand face a much tougher hurdle...make it all the way through the Asian zone of World Cup qualifying to the finals in Germany in 2006...
- Thailand: RS Plc hopes for financial benefits from having World Cup football...
- News wire article from: Thai Press Reports November 14, 2006 700+ words
...broadcast rights to the next two World Cup football tournaments, the Bangkok Post reports. The company has...officer, said RSBS has won the World Cup broadcast rights for 2010...he said. ''In the World Cup deals, our new company is...
Source: HighBeam Research, MasterCard to Spend $40 Million on Thai Promotion Linked to World Cup.