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Thailand Pubs Score Differently with Attempts to Attract World Cup Viewers.

Bangkok Post (Bangkok, Thailand)

| June 04, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Nondhanada Intarakomalyasut

Jun. 4--Restaurants showing World Cup matches live on big-screen projectors report mixed success in attracting fans and diners over the first four days of the tournament.

The Radisson Hotel, which has been heavily promoting major sports events, particularly the World Cup, reported a 50 percent to 60 percent increase in turnover at its Blackie Sports Pub since the first match on Friday.

Ampaipan Napasakulkroo, the public relations manager, said an improved service was one reason.

"This year, we are focusing on building the number of customers by offering low-priced food and drink," Ms Ampaipan said, ...

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Source: HighBeam Research, Thailand Pubs Score Differently with Attempts to Attract World Cup...

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