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Byline: Suphaphan Plengmaneepun
Jun. 3--Mobile-phone companies anticipate higher income from providing scores to fans keeping up with World Cup soccer action.
The operators expect that many people who are unable to watch the matches live will pay for updates on the Short Message Service (SMS).
Advanced Info Service Plc (AIS), the largest operator, is offering the service to subscribers at a price of 99 baht per round of matches -- the first round covering all 32 teams, the second 16 teams and the third the final eight.
Subscribers wanting more detailed information about a particular team, such as the playing line-up, must add 99 baht ...
Source: HighBeam Research, World Cup Fans Keep Up with Play Via Mobile Phones in Thailand.