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French Company Hires Marketer for Thai Toothpaste Account.
Jun. 1--French pharmaceutical producer Sanofi Synthelabo Co has appointed Diethelm & Co to market its Fluocaril toothpaste in Thailand in a bid to increase sales by 50 percent this year, compared with 8 percent last year.
"There is huge potential for Fluocaril as more consumers prefer herbal or therapeutic toothpaste over regular formulas," said Kitti Satitanon, the marketing manager of Diethelm's consumer product division.
Thailand's toothpaste market was worth about 4.7 billion baht in 2001.
Regular formula toothpaste contributed about 50 percent to the total market, with herbal, whitening and therapeutic products each accounting for 15 ...
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Source: HighBeam Research, French Company Hires Marketer for Thai Toothpaste Account.