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Two New Ad Tools Introduced to Thailand.
Jul. 5--Two new advertising tools -- Shelf TV and super-sized night billboards -- are being introduced in Thailand, creating a new dimension in the increasingly sophisticated advertising industry.
The tools are expected to help companies strengthen brand communication beyond television commercials.
Shelf TV advertising was introduced in supermarkets recently by ActMedia (Thailand) Co, an in-store advertising specialist.
The company also develops advertising to be placed on shopping carts, store shelves and floors.
Shelf TV, using a small monitor affixed to a shelf, provided shoppers with additional product details that could not ...
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Source: HighBeam Research, Two New Ad Tools Introduced to Thailand.