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World Cup Boosts Advertising Spending in Asia.
Aug. 3--Media spending in Thailand and most other Asian countries surveyed rose in the second quarter of this year, according to Nielsen Media Research.
The World Cup soccer tournament and strong domestic economies were key factors boosting growth, with Thailand posting a 14 percent increase to US$356 million for the quarter, year-on-year.
Singapore was the only exception, posting a 5 percent fall in spending, to US$216 million.
The research was carried out in China, South Korea, India, Hong Kong, the Philippines, Indonesia, Malaysia, Singapore and Thailand.
Media spending in Indonesia led the way in percentage terms with a 42 percent ...
- Bangkok Post, Thailand, Insider Column.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) January 17, 2002 700+ words
...cares since you're hosting the World Cup. -- Email us at insider@bangkokpost.net To see more of the Bangkok Post, or to subscribe to the newspaper...bangkokpost.com (c) 2002, Bangkok Post, Thailand. Distributed by Knight...
- Thai McDonald, Coca Cola, Sony, JVC Team Up for World Cup Promotions.
- Newspaper article from: Knight Ridder/Tribune Business News May 22, 2002 700+ words
Bangkok Post, Thailand Knight...offer a series of World Cup promotions. McThai...Anastacia and other World Cup songs by Thai stars...outlets to broadcast World Cup matches. To see more of the Bangkok Post, or to subscribe...
- Bangkok Post, Thailand, Weekly Link Column.
- Newspaper article from: Knight Ridder/Tribune Business News December 25, 2002 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...Imagine planning the Olympics, the World Cup and the Super Bowl all into one, running...Kanute Niruntasukkarut To see more of the Bangkok Post, or to subscribe to the newspaper...
- Media scores goal with World Cup ads.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) July 13, 2006 700+ words
...advertising during the World Cup. Even so, she maintained...Chang beer during the World Cup tournament. ThaiBev...broadcasting rights to the 2006 World Cup programme in Thailand. To see more of the Bangkok Post, or to subscribe to...
- World Cup Fuels Surge in Television-Set Sales in Thailand.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) June 28, 2002 700+ words
...television sets during the World Cup, according to a report...market growth. During the World Cup period, according to...events, including the World Cup, would help change purchasing...To see more of the Bangkok Post, or to subscribe to...
- World Cup Feasts Add Spice to Thai Pizza Takings.
- Newspaper article from: Knight Ridder/Tribune Business News June 12, 2002 700+ words
Bangkok Post, Thailand Knight...News Jun. 12--World Cup soccer has put a...momentum created by the World Cup was likely to continue...As well as the World Cup, promotional deals...see more of the Bangkok Post, or to subscribe...
- Bangkok Post, Thailand, Business Briefs Column.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) May 20, 2002 700+ words
...related products for the World Cup. CPP general manager...flexible than for the World Cup, which would allow more...after the end of the World Cup in late June. EU BACKS...To see more of the Bangkok Post, or to subscribe to...
- Fans Juggle Shopping in Thailand to Suit World Cup Matches.
- Newspaper article from: Knight Ridder/Tribune Business News June 11, 2002 700+ words
By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Jun. 11--World Cup soccer has failed to cause an expected...and June 30. To see more of the Bangkok Post, or to subscribe to the newspaper...