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Pizza Hut Launches 30 Million Baht Drive to Lift Brand Awareness in Thailand.
Byline: Natalie Suwanprakorn
Oct. 2--Pizza Hut is spending 30 million baht in a new move to build brand awareness and improve quality in all its outlets in Thailand.
The money would be spent on television commercials, advertisements in newspapers and on the skytrain route, and in-store materials, said Panithan Suthabutr, the managing director of Yum Restaurants International Thailand.
Pizza Hut's campaign will include advertising its new items, which include "goldy crust pizza", snacks and pasta dishes such as baked broccoli supreme, bruschetta and spicy Italian sausage.
Suwanna Usanachitt, Pizza Hut's marketing director, said the ...
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